Research in Dance and Physical Activity

Editorial Board and Research Ethics Committee

Research in Dance and Physical Activity - Vol. 3 , No. 2
[Paper List] [Go to Volume List]

[ Article ]
Research in Dance and Physical Education - Vol. 3, No. 2, pp. 45-62
ISSN: 2586-1034 (Online)
Print publication date 30 Dec 2019
Received 30 Oct 2019 Revised 28 Nov 2019 Accepted 18 Dec 2019
DOI: https://doi.org/10.26584/RDPE.2019.12.3.2.45

Predicting Intentions to Pursue Ballet Using an Extended Theory of Planned Behavior
Sangbin Lee1 ; Jisuk Chang2 ; Hyunwoo Kim3 ; Choonghoon Lim4, *
1Seoul National University, PhD student, Korea
2Seoul National University, PhD student, Korea
3Seoul National University, PhD candidate, Korea
4Seoul National University, Professor, Korea

Correspondence to : *Email address: yuchoong01@snu.ac.kr

Abstract

The purpose of this study is to verify the effect of the predictive variables in the TPB (attitudes, subjective norms, and perceived behavioral control) and the perceived benefits of ballet on the participation intentions of individuals. To fulfill this purpose, a survey study was conducted with 207 participants. The findings of the study suggest that in a context of participating in a highly symbolic and hedonic activity such as ballet, the symbolic and functional benefits’ influence are both considered when making judgments about the hedonic benefits of the activity. Although it was hypothesized that the influence of symbolic benefits on hedonic benefits (attitude) would be stronger than the influence of functional benefits on hedonic benefits (attitude), results revealed that there were no statistically significant differences. However, analysis of the TPB variables revealed that subjective norms were most influential in predicting ballet participation intention, followed by hedonic benefits and perceived behavioral control. The analysis of direct and indirect effects revealed that the hedonic benefits (attitude) mediated the relationship between both symbolic and functional benefits and ballet participation intention.

Keywords: benefits, Theory of Planned Behavior, ballet, participation
References
1. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Beckmann & J. Kuhl (Eds.). Action control (11-39). Berlin, Germany: Springer.
2. Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of experimental social psychology, 22(5), 453-474.
3. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
4. Ajzen, I. (2002). Constructing a TPB questionnaire: Conceptual and methodological considerations. University of Massechusetts Amherst, Office of Information Technologies. Retrieved from http://www-unix.oit.umass.edu/~aizen/tpb.html
5. Anderson, S. D., Leyland, S. D., & Ling, J. (2017). Gender differences in motivation for participation in extra-curricular dance: application of the Theory of Planned Behaviour. Research in Dance Education, 18(2), 150-160.
6. Armitage, C. J., & Conner, M. (2001). Efficacy of the theory of planned behaviour: A meta-analytic review. British Journal of Social Psychology, 40(4), 471-499.
7. Bae, J. S., Won, D., & Cho, K. (2015). A Study on the Spectator Behaviors of Professional Baseball Fans by Using Extended Theory of Planned Behavior. Korean Society of Sport Management , 20(1), 47-65.
8. Bauer, H. H., Stokburger-Sauer, N. E., & Exler, S. (2008). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Journal of sport Management, 22(2), 205-226.
9. Biddle, S. J., & Nigg, C. R. (2000). Theories of exercise behavior. International Journal of Sport Psychology, 31(2), 290-304.
10. Bourdieu, P. (1990). Structures, habitus, practices. The logic of practice. Translated by R. Nice. Stanford, CA: Stanford University Press.
11. Brown, C. A., McGuire, F. A., & Voelkl, J. (2008). The link between successful aging and serious leisure. The International Journal of Aging and Human Development, 66(1), 73-95.
12. Cho, J. H. (2015). The effect of benefit of seeking physical exercise of college students participating in general physical education on satisfaction with class and specialization of leisure sports (Master’s thesis, Kyunghee University, Seoul, Korea). Retrieved from https://library.khu.ac.kr/global
13. Cho, H. I. (2005). An Examination of the Theory of Planned Behaviour in the Participation and Adherence of the Golf. The Korean Journal of Physical Education, 44(3), 277-285.
14. Choi, E., & Kim, N. Y. (2015). Whole ballet education: exploring direct and indirect teaching methods. Research in Dance Education, 16(2), 142-160.
15. Cohen Bull, C. J. (2003). Sense, Meaning, and Perception in Three Dance Cultures. In J. C. Desmond (Eds.). Meaning in motion: New cultural studies of dance (3rd ed.). Durham, NC: Duke University Press.
16. Collins, S. E., & Carey, K. B. (2007). The theory of planned behavior as a model of heavy episodic drinking among college students. Psychology of Addictive Behaviors, 21(4), 498.
17. Conner, M., & Sparks, P. (2005). Theory of planned behaviour and health behaviour. Predicting Health Behaviour, 2(1), 121-162.
18. Cunningham, G. B., & Kwon, H. (2003). The theory of planned behaviour and intentions to attend a sport event. Sport Management Review, 6(2), 127-145.
19. Eves, F., Hoppéa, R., & McLaren, L. (2003). Prediction of specific types of physical activity using the theory of planned behavior. Journal of Applied Biobehavioral Research, 8(2), 77-95.
20. Eyigor, S., Karapolat, H., Durmaz, B., Ibisoglu, U., & Cakir, S. (2009). A randomized controlled trial of Turkish folklore dance on the physical performance, balance, depression and quality of life in older women. Archives of gerontology and geriatrics, 48(1), 84-88.
21. Fielding, K. S., McDonald, R., & Louis, W. R. (2008). Theory of planned behaviour, identity and intentions to engage in environmental activism. Journal of Environmental Psychology, 28(4), 318-326.
22. Fock, H. K., Woo, K. S., & Hui, M. K. (2005). The impact of a prestigious partner on affinity card marketing. European Journal of Marketing, 39(1), 33-53.
23. Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
24. Goulimaris, D. (2016). Examination of the relation between the planned behavior theory and the attitudinal loyalty to recreational dance activities. Journal of Physical Education and Sport, 16, 656-663.
25. Gouvêa, J. A. G., Antunes, M. D., Bortolozzi, F., Marques, A. G., & Bertolini, S. M. M. G. (2017). Impact of Senior Dance on emotional and motor parameters and quality of life of the elderly. Revista da Rede de Enfermagem do Nordeste, 18(1), 51-58.
26. Haley, R. I. (1968). Benefit segmentation: A decision-oriented research tool. Journal of Marketing, 32(3), 30-35.
27. Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101.
28. Huh, J. Y., & Choi, H. (2008). The relationship between extreme sport participation intention and exercise adherence. The Korean Society of Sports Science, 17(2), 355-367.
29. Hur, W. M., Park, J., & Kim, M. (2010). The role of commitment on the customer benefits–loyalty relationship in mobile service industry. The Service Industries Journal, 30(14), 2293-2309.
30. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
31. Keller, K. L. (1998). Branding perspectives on social marketing. Advances in Consumer Research, 25, 299-302.
32. Keller, K. L. (2007). Advertising and brand equity. In G. J. Tellis, & T. Ambler (Eds.). Handbook of advertising (54-70). Newbury Park, CA: Sage.
33. Kim, D. K. (2017). Predicting of spectator sports consumer's behavior: Base on theory of extended planned behavior focused on professional baseball (Doctoral dissertation, Kyunghee University, Seoul, Korea). Retrieved from https://library.khu.ac.kr/global
34. Lascar, N., Brown, J., Pattison, H., Barnett, A. H., Bailey, C. J., & Bellary, S. (2018). Type 2 diabetes in adolescents and young adults. The Lancet Diabetes & Endocrinology, 6(1), 69-80.
35. Lee, H. J. (2008). Consumer’s attitude on brand collaboration of fashion industry based on brand benefit and complementarity (Master’s thesis, Hanyang University, Ansan, Korea). Retrieved from https://information.hanyang.ac.kr/#
36. Lee, S. S. (2011). An examination of the theory of planned behaviour in the participation and adherence of the screen golf. The Korean Society of Sports Science, 20(1), 327-338.
37. Lee, J., & Han, K. (2001). The effect of dance teaching style on learning engagement student’s style. The Curriculum Research Journal, 5, 353-376.
38. Lepelley, M. C., Thullier, F., Koral, J., & Lestienne, F. G. (2006). Muscle coordination in complex movements during Jeté in skilled ballet dancers. Experimental brain research, 175(2), 321-331.
39. Liang, C. J., & Wen-Hung, W. (2004). Attributes, benefits, customer satisfaction and behavioral loyalty-an integrative research of financial services industry in Taiwan. Journal of Services Research, 4(1), 57.
40. Ministry of Culture, Sports and Tourism (2016). National Leisure Time Activity Survey. Seoul, Korea: MCST Press.
41. Moon, E. L. (2013). The effects of 12weeks of ballet session on elderly women in improving bone density and enhancing bodily functions to prevent from falling (Master’s thesis, Hanyang University, Ansan, Korea). Retrieved from https://information.hanyang.ac.kr/#
42. Noh, Y. E., Morris, T., & Andersen, M. B. (2005). Psychosocial factors and ballet injuries. International Journal of Sport and Exercise Psychology, 3(1), 79-90.
43. Norman, P., Armitage, C. J., & Quigley, C. (2007). The theory of planned behavior and binge drinking: Assessing the impact of binge drinker prototypes. Addictive Behaviors, 32(9), 1753-1768.
44. Bernstein, I. H., & Nunnally, J. C. (1994). Psychometric theory. New York: McGraw-Hill.
45. Oh, J. H. (2013). The study for the ballet as the healing. The Korean Association of Dance, 13(1), 33-44.
46. Orth, U. R., & De Marchi, R. (2007). Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema: advertising-trial interactions revisited. Journal of Marketing Theory and Practice, 15(3), 219-233.
47. Park, S. Y. (2008). A study on relationship between the benefit sought and viewing satisfaction of Korean Traditional dance performance audiences (Master’s thesis, Sookmyung Women’s University, Seoul, Korea). Retrieved from https://lib.sookmyung.ac.kr
48. Pierro, A., Mannetti, L., & Livi, S. (2003). Self-identity and the theory of planned behavior in the prediction of health behavior and leisure activity. Self and Identity, 2(1), 47-60.
49. Quiroga Murcia, C., Kreutz, G., Clift, S., & Bongard, S. (2010). Shall we dance? An exploration of the perceived benefits of dancing on well-being. Arts & Health, 2(2), 149-163.
50. Ravaldi, C., Vannacci, A., Zucchi, T., Mannucci, E., Cabras, P. L., Boldrini, M., ... & Ricca, V. (2003). Eating disorders and body image disturbances among ballet dancers, gymnasium users and body builders. Psychopathology, 36(5), 247-254.
51. Rosen, C. S. (2000). Integrating stage and continuum models to explain processing of exercise messages and exercise initiation among sedentary college students. Health Psychology, 19(2), 172-180.
52. Schlosser, A. E. (2003). Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes versus purchase intentions. Journal of Consumer Research, 30(2), 184-198.
53. Shavitt, S. (1989). Operationalizing functional theories of attitude. In A. R. Pratkanis, S. J. Breckler, & A. G. Greenwald (Eds.). Attitude structure and function (311-337). Hillsdale, NJ: Erlbaum.
54. Shin, E. S. (2015). The effects of adult ballet program based classical ballet repertory on the physical self-efficacy and psychological happiness (Doctoral dissertation, Kookmin University, Seoul, Korea). Retrieved from https://lib.kookmin.ac.kr
55. Shin, S. Y., & Yoon, T. (2016). Ballet as an Art, Ballet as a Hobby : A Research on Amateur Ballet Performers’ Practices of Arts. Media, Gender & Culture, 31(1), 71-114.
56. Smyth, M. M., & Pendleton, L. R. (1994). Memory for movement in professional ballet dancers. International Journal of Sport Psychology, 25, 282-294.
57. Wolff, J. (2003). Reinstating corporeality: Feminism and body politics. In J. C. Desmond (Eds.). Meaning in motion: New cultural studies of dance (3rd ed.). Durham, NC: Duke University Press.
58. Woo, J. P. (2017). Structural equation modeling concepts and understanding. Seoul, Korea: Hannarae Academy.
59. Wulff, H. (2001). Ballet across borders: Career and culture in the world of dancers. Oxford, UK: Berg Publishers.
60. Yan, P., Yang, Y., Zhang, L., Li, F., Huang, A., Wang, Y., Dai, Y., & Yao, H. (2018). Correlation analysis between work-related musculoskeletal disorders and the nursing practice environment, quality of life, and social support in the nursing professionals. Medicine, 97(9).
61. Yu, U. J. (2006) The effect of clothing benefits and body image on the brand loyalty (Master’s thesis, Dongguk University, Seoul, Korea). Retrieved from https://lib.dongguk.edu
 
ⓒ 2017 Global Research Institute for Arts & Culture Education
Research in Dance and Physical Education | Global Research Institute for Arts & Culture Education
#317 Centuria Hall, 20 Hongjimun 2-gil, Jongno-gu, Seoul, South Korea (03016) | Tel: +82 (0)2 781 7703 | Fax: +82 (0)2 2287 0026 | E-mail: rdpe@smu.ac.kr

Hosung So
Professor, California State University, San Bernardino, USA
E-mail: hosungso@csusb.edu