Jungyeon Lee

DOI:10.26584/RDPA.2024.8.2.8 Vol.8(No.2) 1-8, 2024

This study aimed to explore re-education directions for dance instructors that align with contemporary demands for integrating art and technology. The advancement of technology and the impact of the COVID-19 pandemic have made, incorporating technological approaches into dance education increasingly important. However, existing re-education programs have failed to address these needs adequately. Through in-depth interviews with three dance education experts, this study identified key directions for instructor re-education. The findings suggest that instructors must develop a foundational understanding of technology, explore its applicability in educational settings, and engage in active participation. Moreover, ongoing support and the creation of collaborative learning environments are essential. These findings lay the groundwork for future re-education programs for dance instructors, contributing to the qualitative growth of dance education.

Dance education, Technology integration, Re-education, Convergence

Daehwan Kim

DOI:10.26584/RDPA.2024.8.2.23 Vol.8(No.2) 9-22, 2024

The purpose of this study is to examine the differences in the physical activity-related attributes of smartwatches between the two brands (Apple vs. Samsung) with the highest market share as well as to explore consumers’ perceptions of the importance and performance of these smartwatch attributes through importance-performance analysis (IPA). To achieve the objectives of this study, we conducted a random sampling of 400 adults nationwide who own smartwatches and have experience using them for physical activities, focusing on users of the two leading smartwatch brands. After excluding 10 respondents who provided incomplete answers, a total of 390 datasets were used for the final analysis. The results of a series of t-tests showed statistically significant differences in all attributes (4 attributes related to self-monitoring, 4 attributes related to reward, 3 attributes related to social facilitation, and 1 attribute of convenience) except for wearability, ease of use, and concurrency between Apple and Samsung. Additionally, the results of the IPA on the physical activity-related attributes of smartwatches indicate different distributions in the IPA matrix between the two brands. These results offer meaningful guidelines for managers and marketers to make efficient resource allocations and rational decisions, ultimately enabling the development of more effective marketing strategies.

Smartwatch, Physical Activity, Product Attributes, Comparative Analysis, IPA

Jungeun Yun

DOI:10.26584/RDPA.2024.8.2.30 Vol.8(No.2) 24-29, 2024

This study aims to recognize the importance of dance marketing in the South Korean dance industry and provide basic marketing information for the industry by analyzing trends in marketing research. The analysis utilized existing research papers searched by keywords relating to dance marketing research in South Korea. Literature published between 2014 and 2023 was subject to analysis, and the search was conducted on the Korea Citation Index (KCI) platform offered by the National Research Foundation of Korea (NRF). The results were based on a count of 111 research papers on dance marketing, excluding overlaps, which were produced at an average rate of 11 papers per year. Among the number of research papers published by academic journals, the Korean Society of Sports Science ranked first with 14 published papers, followed by the Korean Society of Dance with 11 published papers. By topic, dance was the area on which the highest number of research was conducted, followed by sports, other interdisciplinary topics, arts, management, and computing. For future studies, interdisciplinary research should continue to ensure diversity in research, creating an environment where dance-related content can thrive. Consumption behavior prediction research of dance consumers along with continued analysis of changing consumption behaviors must also continue. To increase the accessibility to dance, more digital media should be used. Finally, this work indicates that it is critical to establish a segmented marketing strategy so that the dance audience does not flow in or leave.

Dance Marketing, Dance Management, Research trend, Marketing Strategy

Chanmin Park

DOI:10.26584/RDPA.2024.8.2.41 Vol.8(No.2) 31-40, 2024

This study investigated how golf enthusiasts in South Korea expressed dissatisfaction with the services provided by caddies focusing on three themes; the breakdown of traditional hierarchies, direct appeals for financial rewards, and a sense that the profession lacked maturity. By analyzing feedback gathered from three prominent online golf communities between January 2020 and June 2024 this research aims to contextualize these grievances within the socio-cultural landscape. The conclusions are interpreted through Mathiesens concept of the synopticon (1997, 2004). Foucault’s archaeological discourse analysis (1972a, 1972b). The findings are interpreted concerning the theoretical framework by Mathiesen (1997, 2004) of the synopticon and Foucault's archaeological discourse analysis (1972a, 1972b). The results indicate that golf clients are uneasy about shifts in formalities compared to established power dynamics, where informal caddies may not demonstrate deference and respect. Additionally, the trend of soliciting tips from caddies has steered the sport towards a transactional dynamic that compromises its integrity. Lastly, issues like incompetence and misinformation among caddies significantly impact golfer satisfaction. Our findings underscore the need for comprehensive training programs to enhance caddy professionalism, adherence to service standards, and a reevaluation of hierarchical structures within the golf sector. Addressing these challenges is crucial for enhancing perceptions of golf, in Korea and elevating customer contentment. The findings shared in this research offer information for industry experts and serve as a foundation for enhancing the gaming experience, in upcoming projects.

Golf Consumer Satisfaction, Caddy Services, Disruption in Hierarchy, Economic Incentives, Occupational Maturity

Eunhye Kim , Ji Young Lee

DOI:10.26584/RDPA.2024.8.2.48 Vol.8(No.2) 42-47, 2024

This study examines the importance of dance management curricula for dance majors and proposes directions for its development. The research analyzes curricula from arts management, sports management, and dance departments to identify key elements for a dance management curriculum. The study emphasizes three main aspects of dance management education: diversifying career paths, strengthening practical job competencies, and expanding the social value of dance. The analysis reveals the need for a balanced curriculum that integrates core arts management principles with hands-on skills, while reflecting the unique characteristics of dance. The study suggests adopting strengths from arts and sports management curricula, adapting them to the dance environment. Proposed courses include dance performance planning, marketing strategy, company management, and program development. The research concludes that developing dance management curricula is crucial for equipping dance majors with the skills to adapt to changing environments while preserving dance's intrinsic value, ultimately contributing to the field's advancement and sustainable development.

Dance Management, Curriculum, Development, Job Competencies, Career Diversification, Arts Management

Minkyo Lee , Weon-ll Lee , Bumsoo Park

DOI:10.26584/RDPA.2024.8.2.62 Vol.8(No.2) 49-61, 2024

Despite criticism of eSports for issues such as violence and discrimination, there is limited understanding of how negative publicity surrounding eSports events impacts the event sponsors. Building upon the image transfer model (Gwinner & Eaton, 1999), this study investigates how event publicity influences the purchasing intention of a sponsor's product through two serial mediators: attitude toward the event and attitude toward the sponsor, within the context of eSports sponsorship. Additionally, we examine whether the fit between the event and the sponsor moderates this serial mediation model. The study involves a total of 209 subjects who were randomly assigned to a 2 (valence of publicity: positive vs. negative) × 2 (event-sponsor fit: high vs. low) between-subjects experimental design. The results of the moderated mediation analysis revealed that the valence of publicity significantly influenced purchase intention through attitude toward the event and the sponsor. The event-sponsor fit significantly moderated the mediation relationship such that the effect of publicity on purchase intention is stronger when a high-fit corporate sponsor is associated with the event compared to a low-fit corporate sponsor. This article provides several important theoretical and practical implications.

eSport sponsorship, image transfer effect, Publicity, Event-sponsorship fit

Jeongmin Lee

DOI:10.26584/RDPA.2024.8.2.73 Vol.8(No.2) 63-72, 2024

This study explores the association between physical activity (PA) and depressive symptoms among Koreans with physical disabilities. Utilizing data from the 2020 Disability and Life Dynamics Panel, the research involved 734 adults, examining their levels of PA against depressive symptoms, measured by the CESD-11 scale. Results indicate a clear benefit of PA, with any engagement in PA correlating with fewer depressive symptoms. Specifically, both insufficient and sufficient PA levels according to WHO guidelines significantly lowered the risk of depression among males, and sufficient PA did the same for females. These findings highlight the crucial role of PA in improving mental health outcomes for people with physical disabilities, suggesting that even below-recommended levels of PA can offer significant mental health benefits. This underscores the need for inclusive policies and programs that encourage PA as part of comprehensive care for this population.

Physical Activity(PA), Depressive Symptoms, Physical Disabilities, Mental Health

Jaehyun Kim

DOI:10.26584/RDPA.2024.8.2.87 Vol.8(No.2) 74-86, 2024

This study aimed to investigate the relationships among self-efficacy for leisure time physical activity (LTPA), participation in LTPA, acculturative stress, and mental health among middle-aged and older Asian immigrants. An online survey was conducted using Qualtrics, a web-based survey software, to collect cross-sectional data from East Asian immigrants (Chinese, Japanese, and Korean) living permanently in the United States. Using AMOS version 28, a path analysis was conducted to measure model fit. The results indicated that LTPA self-efficacy was significantly associated with LTPA (b = 0.27, P<0.05), acculturative stress (b = -0.19, P<0.05), and mental health (b = -0.13, P<0.05). The results also showed that LTPA was significantly related to acculturative stress (b = -0.08, P< 0.05) but not to mental health (b = - 0.01, P >0.05). The present study expands existing knowledge by identifying the role that LTPA self-efficacy plays in facilitating LTPA behavior and coping with culture-related stressors among aging and aged immigrants. Based on the findings, this study suggests that healthcare providers and activity professionals develop interventions and programs aimed at improving LTPA self-efficacy to facilitate LTPA and reduce culture-related stressors.

Self-efficacy, Physical activity, Mental Health, Stress, Immigrants